Mercury PickUp Truck
Coupe to Flower Car: Restored 1939 La Salle by Meteor
This 1939 La Salle (chassis 2293840) is described as one of two commercial chassis shipped to the Piqua, Ohio-based Meteor in 1939, one which was converted into an ambulance and the other, seen here, into a flower car. Based around a Model 50 coupe, the car has since been stripped to bare metal as part of a restoration effort that’s claimed to have left it in “better than new” condition. The car does look very sharp with nice lines, shining trim, deep paint and a tidy interior, and mechanicals are interesting too, with power derived from a 322ci monobloc flathead V8. Find it here on Hemmings in Asbury, New Jersey for $97k OBO.
Introduced in 1927 and styled by a young Harley Earl, La Salle was introduced as a junior division to Cadillac. This example from the second-to-last year of marque production looks great, with neatly converted, flowing bodywork that reflects Meteor’s status as one of the foremost professional car builders of the era.
It sounds like someone spent a lot of time and money on restoration, with the ad noting new leather, wood and stainless for the flower compartment, while everything in sight gleams brightly–paint, brightwork, even the wide whites.
With the ability to carry all flowers or a casket under a bed of them, these cars were fairly common at the time. Shiny new aluminum covers the floor of the bed and boasts new custom stainless steel rails.
The customized coupe body provides plenty of room inside. Seating surfaces are leather covered, and carpet is piped in the stuff too. The stock La Salle dash is very similar to a period Cadillac’s, with both featuring a thin ribbon of gauges behind the steering wheel.